No. No it’s not.
I wrote last week on the idea of having an “addictive personality“. This was meant in the context of common drugs of abuse, like alcohol, cocaine or heroin, but what about addictions to things other than drugs? Like your iPhone. Or the internet. Or Oreos.
The idea of food addiction is not a new one, and I’ve written on this trend before, both on Brain Study and in real science journals. But a new study released last week takes this claim to a whole new (and unsubstantiated) level, claiming that Oreos – and especially that all-enticing creamy center – are as addictive as cocaine.
I’ve written a rant that’s been published in The Guardian today critiquing the study and stating what exactly is so wrong with the research. I’ve also provided some much better links to articles on the topic.
Enjoy it with a cookie or two, but probably not a rice cake.
Thanks to Torey Van Oot for the tip on this study.