What level of Candy Crush are you stuck on? 42? 73? 130? 305? I myself can’t get passed level 140. Yet despite the frustratingly frequent losses and time-outs, I can’t seem to put the game down. So just what is it about this mind-numbingly simple app that has us all so enthralled?
My latest piece in The Guardian explores the addictive nature of Candy Crush — its similarities to slot machines, how it taps into our dopamine learning and reward circuitry, the illusion that we are in control of the game, and how the finite number of lives actually makes it extra enticing when we are let back into Candyland.
While the game isn’t actually harming you (presuming you’re not throwing away money on it), it is a time-sink, so instead of playing another round, check out my article instead!